Best of British Food and Wine Industry Briefing and Networking Event 15 March 2017

The focus of this joint meeting with VitalSix was on the marketing of food and beverage products to the consumer. Derek Prentice, a Master Brewer at Wimbledon Brewery gave an in-depth insight into the art of brewing craft beers and produced samples to evaluate!  Roddy Kane gave a masterclass in the techniques behind brand development, with examples from a wine import business.  Lisa Martin, who has recently set up a frozen home bakery company called Taste Direct, discussed the slow and often difficult process of developing a new range of food products.